Sample data. The brands shown are placeholders used to build the site. The first real edition is in progress.

AI Shelf Index · Sample edition

Which sleep-tracking wearable brands AI assistants recommend

Wearable Sample B is the most recommended sleep-tracking wearable brand across the assistants we track, named in 74% of brand-carrying answers on average.

Perplexity names a brand in 89% of its answers, the lowest of the 6 assistants.

600 answers to generic shopping questions. How we measure.

How AI assistants recommend Sleep-tracking wearables

Sample data · fictional brands
BrandShare of recommendations (± margin of error)RankTier
Wearable Sample B
74%± 4
#1tied
Leader
Wearable Sample G
70%± 4
#1tied
Leader
Wearable Sample D
66%± 4
#2
Contender
Wearable Sample F
54%± 4
#4tied
Contender
Wearable Sample A
48%± 4
#4tied
Contender
#1Wearable Sample BLeader
74% ± 4Tied for #1
#1Wearable Sample GLeader
70% ± 4Tied for #1
#2Wearable Sample DContender
66% ± 4
#4Wearable Sample FContender
54% ± 4Tied for #4
#4Wearable Sample AContender
48% ± 4Tied for #4
Share, lower boundMargin of error

Based on ~780 AI answers from 6 assistants, sample edition. Brands whose margins of error overlap share a rank.

By assistant

ChatGPT
#BrandVisibility
1Wearable Sample B78%
2Wearable Sample D72%
3Wearable Sample G71%
4Wearable Sample F64%
5Wearable Sample A61%

100 answers · brand named in 95% · consumer app

Gemini
#BrandVisibility
1Wearable Sample E78%
2Wearable Sample G76%
3Wearable Sample B74%
4Wearable Sample D63%
5Wearable Sample F51%

100 answers · brand named in 92% · consumer app

Google AI Overviews
#BrandVisibility
1Wearable Sample D78%
2Wearable Sample B72%
3Wearable Sample G67%
4Wearable Sample F62%
5Wearable Sample A51%

100 answers · brand named in 95% · consumer app

Google AI Mode
#BrandVisibility
1Wearable Sample B74%
2Wearable Sample G74%
3Wearable Sample D66%
4Wearable Sample F62%
5Wearable Sample A59%

100 answers · brand named in 92% · consumer app

Perplexity
#BrandVisibility
1Wearable Sample C80%
2Wearable Sample H75%
3Wearable Sample B71%
4Wearable Sample E67%
5Wearable Sample G57%

100 answers · brand named in 89% · consumer app

Microsoft Copilot
#BrandVisibility
1Wearable Sample B75%
2Wearable Sample D74%
3Wearable Sample G73%
4Wearable Sample F57%
5Wearable Sample A52%

100 answers · brand named in 93% · consumer app

See where your brand ranks on the AI shelf